May 29, 2012

sport in 2012

First, you will observe a lot of white for these Sport Editions, then blue or red, but not a lot of creativity.
Most of the time "sport" is very serious and a bit boring, too classic.

My top 5:

Thierry Mugler, A Men Pure Shot: the bottle and the packaging are nice and fresh.





Chanel, Allure Homme Sport: elegant, simple but not simplistic.


Lacoste, Eau de Lacoste: very different packaging and fun, with different flags in the crocodiles looking like they are running to win a race.

 Hugo Boss, Boss Sport: the packaging is kind of cool with the fiber carbon in reference to sport cars.

Givenchy, Play Sport: the textures are sweet, and this orange color too!

And an extra, but not for the design:


Kenzo, Kenzo Homme Sport: not so fan of the packaging or the bottle, but the most funny (and not serious thank you!) commercial videos.
Take a look here and here.

Sources: macys, imagesdeparfums, bloomingdales, fashiongeekette, formesdeluxe